Campaign Definition
The “Campaign” or “Campaign Definition” with Simplicity is comparable to a recipe to bake a cake.
It describes all the ingredients that are required to go into it and process required to produce the actual cake.
Campaign definitions contain all the inbound data channels and outbound media channels that make up a campaign.
The central points of intersection between the inbound and outbound components are the campaign segments.
Recipients can be added to a single list/segment or added to multiple segments.
A good example of where a person may be added to multiple segments may be individuals in the test recipients group. E.g. Joe Bloggs may appear on the “Test Recipients” list as a member of the marketing team, but also may appear on the “New Customers” list as a result of the new vehicle he purchased last month.
Inbound Data Channel Components
The campaign definition contains all the inbound component definitions within Simplicity covering the selections, filtering and augmentation rules of the varying data channels being incorporated into the campaign. Along with all the outbound component definitions which encompass the media definition, distribution and filtering rules.
- Campaign Segments - Inbound
- This is how all the recipients that have been included within the campaign are segmented.
- Conceptually this is the name of the list that recipients are added to.
- Recipients can belong to one or many segments.
- Source Lists
- These are the data sources that we have available to pull recipient information from
- Simplicity campaigns can utilise data from varying sources samples of common sources below.
- Production database
- Analytical database
- Data warehouses
- Excel spreadsheets
- ADO, ODBC data sources
- Selections
- These are the instructions to select recipients from the specified “Source Lists” and add them to the appropriate list (“Campaign Segment”)
- Selections can be defined with smart filters that can create a tailored subset of the potential recipients to use.
- Dedupe Rules
- These are rules that can be defined to ensure that only a single recipient will be left that matches the dedupe rules criteria
- Any subsequent recipients that have been added have the same matching attributes based on the dedupe rule definition will be removed. I.e. “Last In” is “First Out” when duplicates are found.
- Duplicate entries that are identified are permanently removed from their corresponding segment or list.
Outbound Data Channel Components
The campaign definition contains all the inbound component definitions within Simplicity covering the selections, filtering and augmentation rules of the varying data channels being incorporated into the campaign. Along with all the outbound component definitions which encompass the media definition, distribution and filtering rules.
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