Understanding Email Campaigns

When you are setting up campaigns it is important there is a clear understanding of the campaign requirements.
There are two ways in which the campaign setup process will be successful:

1. Campaigns are setup by experienced production staff who are both able to and have the authority to make decisions throughout the setup process
2. Campaign requirements are well documented and clearly understood by all parties throughout the campaign setup.

Failure to have either in place exposes unnecessary risks to campaign setup costs and timeframes overrunning.

Also please note the Simplicity Core Concepts  should also be read by anyone who is working on campaigns within the Simplicity environment.