CIS 108: Digital Producer – Campaign Processes

Duration:	Four days.
Attendees:	Maximum four people.
Pre-requisites:	A good knowledge of campaigns, email media and customer data segmentation is required. For emails requiring a more creative flair, a comprehensive understanding of html and css is required.
Cost:	On Site Australia or NZ $5,000 per person minimum 2, At Simplicity Training Centre $4,000 per person minimum 2, Webex $5,000 per person minimum 2
What you can expect to learn:	The purpose of this document is to provide best practice guidelines on setting up campaigns. It is broken into two primary areas of setup. The first being from a data centric perspective, and the second being from the media centric perspective

Data Centric Setup Elements
- Data Checklist
- Data Channel Component Definitions
  - Inbound Data Channel Components
  - Outbound Data Channel Components
Media Centric Setup Elements
- Media Checklist
Campaign Output & Measurability
- Campaign Checklist
Campaign Setup Guidelines
- Purpose of the campaign/Objective
- Audience Selection
- Media
- Deduping
- Label Codes
- Creating a Dynamic Page to use in an email template
- Executing a campaign from the Execution Wizard
- Media Approval
- Campaign Recipient Options
- Achieved worksheets
- Templates
- Finding an existing campaign
- Deleting Campaigns
Simplicity Core Concepts
- Simplicity Campaign Hierarchy
- Campaigns
- Campaign Segments
- Source Lists
- Selections
- Selection Filters
- Recipient and Waterfall Previews
- Simplicity Worksheets
- Dedupe Rules
- Media - Email
- Media Recipient Filters
- Campaign Recipient Filters
Easy HTML setup using Simplicity HTML meta tags