CIS102: Email Campaign Execution

Duration:	One Day
Attendees:	Maximum two people.
Pre-requisites:	HTML proficiency, understanding of data and campaign management and electronic messaging requirements
Where:	On site at your premises or at Simplicity Training Centre Auckland
Cost:	On Site Australia or NZ $1,800 per person minimum 2, At Simplicity Training Centre $1,200 per person minimum 2, Webex $1,800 per person minimum 2
What you can expect to learn:	How to set up and run a simple email from simple supplied HTML with click through to existing online forms and other web sites. Able to run campaign analysis reports during and after the campaign.

Campaign setup
- Details Tab
  - Parent and Child campaigns (Campaign hierarchy)
  - Campaign Status — implications of Inactive vs Archiving
  - Campaign Security and Media Approval
  - Execution types and Automating campaigns
  - Saving associated documentation
  - Understanding worksheets
  - Campaign Recipient options
- Selection Tab
  - Source lists and filtering data
  - Data types
  - Removal of records from worksheets
  - Segments
  - Define subsets of data
  - Controlling media and other
  - Previewing records
- Deduping Tab
  - How to remove duplicate data
- Online Library
  - Storing images and other public information/files
- Media Tab
  - New email - adding html and text
  - Personalisation
  - New Dynamic Page – “view this email online” - publish and how use in email
  - Passing through personalisation
  - Tracking email opens and click throughs (campaign activity)
  - Advanced tracking options
- User Defined Fields
  - Merge fields — types and usage
- Intelligent tracking Codes (Label Codes)
  - Unique Codes to identify an individual, a campaign and a response device — Types and usage
- Summary Tab
  - Getting counts/numbers from selections and de-dupe rules pre campaign execution
- Testing
  - Using the Processing Tab
  - Check/Test emails before campaign deployment
Campaign execution
- Deploy email campaign