Looking for articles and best practice guides about loyalty? You've come to the right place. Read our articles and blog posts that specialise in loyalty.

Big Loyalty Data: harnessing your greatest marketing asset

This post first appeared on StopPress

Loyalty technology is developing at an ever accelerating pace. The rise of smartphones, cloud computing and big data have compounded to create exciting opportunities for loyalty programs. 

No surprise then that a flock of loyalty startups have surfaced, each with their own ... Read the full article

The hidden costs of loyalty - forecasting the true cost of your loyalty program

Before you launch a loyalty program, smart marketers will first seek to forecast ROI. This requires building a financial model that comprehensively accounts for the costs of a loyalty program. In our new whitepaper we break costs into components and discuss a step-by-step approach to building a cost model.

DIY or seek expertise?

Forecasting the cost of a loyalty program can get complex quickly, even for simple programs. ... Read the full article

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