Mid to large B2C enterprises, consumer goods brands and other consumer centric companies find limited options when reviewing marketing database and CRM solutions. The Big 4 CRM providers cater for the B2B market primarily. A myriad of other second tier SaaS CRM providers are similarly best suited to B2B marketers or small business.
But when it comes to marketing, B2B and B2C companies are fundamentally different. B2C companies typically: