Simplicity Campaign Management is a fully integrated platform enabling marketers to create, execute and measure multi-channel campaigns with a single application
Multiple channels. One platform.
Simplicity Campaign Management enables marketers to create and execute multi-channel campaigns using Email, Social Media, SMS, Surveys, Competitions, Dynamic PDF and Direct Mail.
Intuitive filtering and selection tools enable advanced segmentation, to support precise targeting, dynamic content and reporting by segment - using even the most complex targeting logic.
Smart response attribution rules ensure you can measure the impact of your campaigns, from initial engagement through to conversion, across any channel. With optimisation tools you can fine tune your campaigns to maximise the success of every campaign.
Why choose Simplicity Campaign Management?
- Advanced segmentation
- Multi-dimensional selection and filtering tools enable advanced segmentation across multiple data sources.
- Campaign portal
- Simple marketing portal for distributed users to execute campaigns targeting pre-approved recipients using pre-approved templates.
- Social media integration
- Integrate social account data with customer profile data, track interactions with corporate / brand social accounts and pages, and make your content easy to share on social media.
- Advanced email marketing
- Setup personalisation and dynamic content for specific segments. Preview campaigns to quickly find rendering issues across multiple devices. Optimise content with A/B testing and control groups.
- Actionable insight
- Gain insights into campaign performance with powerful configurable charts and analytical tools.
- Use the workflow designer to build campaigns step-by-step with an intuitive visual user interface.
- Vouchers, on pack codes and competitions
- Track redemption printed coupons or voucher codes. Measure offline conversion rates. Moderate competition entries and select winners from lucky draws.