loyalty costs

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The hidden costs of loyalty - forecasting the true cost of your loyalty program

Before you launch a loyalty program, smart marketers will first seek to forecast ROI. This requires building a financial model that comprehensively accounts for the costs of a loyalty program. In our new whitepaper we break costs into components and discuss a step-by-step approach to building a cost model.

DIY or seek expertise?

Forecasting the cost of a loyalty program can get complex quickly, even for simple programs. ... Read the full article

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